Channel Marketing Leader Employment in USA
A Fortune 500 company is seeking a Channel Marketing Leader Location: Connecticut Must be eligible to work in USA Multiple Channel experience is required
Responsibilities Include:
• Develop channel specific program support through all channels
Account specific and promotional program management and support
• Develop and maintain “Do It For Yourself” (DIY)/ “Do It For Me” (DIFM) promotional trade programs.
• Optimizes specific marketing calendars/ support materials/tools, and resources.
• Develop and implement loyalty programs for countermen and installers.
• Work as liaison between account team in mass retail sales support, and marketing teams in head office. Set strategic direction for the product lines, development of portfolios plans, competitive analysis, market research, sales analysis and long range plans, goals and objectives for products
• Recommend product program development and/or enhancements as a result of customer/consumer feedback.
• Coordinate communication between mass team and brand management on category reviews to ensure relevant information and generation of ideas.
• Integrate product support materials into meaningful channel marketing programs.
• Identify opportunities for revenue and profit growth in all channels and work with Product Managers to execute
• Lead PDP and manage any projects that come out of channels to execution with brand teams; Initiate all concept briefs, financials, etc for PDP, sign off in PDM when appropriate, present projects in EPAC as needed, work with outside vendors to quote out projects
• Plan and execute for all channel specific promotions including printing and delivering of POP and promo materials, develop budget forecast and spend to forecast
Basic Qualifications:
• University Degree.
• 3 years experience with channel marketing for a consumer products company.
Please forward your confidential resume to:
info@themersolutions.com
Only the qualified candidates will be contacted. Thank you for your interest.