Acquisition Marketing Manager – Digital Channels
Location Liverpool, United Kingdom
Salary/Pay Rate c. £30,000 to £35,000
Employment Type Full Time
Job Description
Due to continued growth and success, our client, an online media organisation, is looking to appoint an Acquisition Marketing Manager. The role will focus on acquiring and increasing the number of e-mail subscribers to the organisation and resulting in loyal customers. Particular focus will be on PPC, and delivering maximum ROI and managing the day-to-day relationships with agencies. Summary of key skills:
– Executing a multi-media acquisition-marketing plan that acquires quality e-mail subscribers who turn into habitual purchasers of deals.
– Create and execute effective B2C marketing communications campaigns across the various media.
– Develop, implement and track the effectiveness of PPC marketing strategies.
– Develop and manage effective audience growth and engagement strategies for the brand across all key social media channels (e.g Facebook, Twitter, YouTube, Google Places).
– Develop, implement and track the effectiveness of consumer email marketing, SEO and affiliate.
– In partnership with the retention marketing team, track and monitor all marketing activity and ROI across the full range of digital and newspaper marketing channels.
– Manage day-to-day relationships with PPC, SEO, social media and other advertising agencies.
– Support the acquisition of offers from retailers through trade marketing, including through e-mail, direct marketing and newspaper advertising campaigns.
– Monitor media and technology innovations and trends, identify strategies to gain competitive advantage and provide related intelligence and advice to senior management.
The successful candidate will be from a similar e-commerce or other transactional background, able to thrive in a dynamic and fast moving environment. You will relish the opportunity to work under pressure, meet deadlines and demonstrate a desire to exceed expectations.
If you would like more information on this opportunity, please feel free to call me on 0161 455 0055, or email me matt@orchard.co.uk